An exchange between Alice and the Cheshire Cat in Lewis Carroll's Alice's Adventures in Wonderland went like this: ”Would you tell me, please, which way I ought to go from here?” "That depends a good deal on where you want to get to," said the Cat.
This year, 2020, for District 5 and our member squadrons, our path for the future is clear. We have 20/20 foresight. Membership is job one. Through continued successful recruitment and a renewed emphasis on retention, we will work to increase membership and continue our quest for safer boating. There is no finer mission than encouraging safe boating through education, serving our boating communities and gathering for fun and ceremony with friends sharing a common interest in boating.
Our marketing effort as America’s Boating Club is working. We are reaching a larger portion of boating enthusiasts. We must continue this effort to bring in new members.
At the same time we must retain current members. United States Power Squadrons: America’s Boating Club is actively working to increase our options for both recruiting and retention efforts. The USPS National Bridge and Governing Board is eliminating restrictions and giving us, at the District and Squadron levels, a greater opportunity to operate to our individual Squadron strengths.
I encourage you, as members and as Squadrons, to innovate. Try something new that will bring in new members and involve current members in our mission. Use this booklet as a tool for moving forward. Contact the District and Squadron leaders listed here with your ideas for increasing membership in the year ahead. Use this information to coordinate with other members and come up with new ideas. Strengthen and expand current projects that are working. That, is “Foresight in 2020.”